INSITE OOH Media Platform

Aldar, an exquisite real estate company has proved sustainability by continuing to provide stunning projects while leaving a powerful impact on the UAE’s market for real estate under their promise to provide an “exclusive residential destination for the elite,” utilizing hoardings and digital screens. This follows their previous campaign in May 2024.

The “Arthouse” focuses on providing a residential opportunity with no impurities, a pure at heart destination for the elite, as Aldar’s previous campaign “Athlon” focused more on offering a lively dynamic lifestyle that caters for the ease of movement for the residents, however the Arthouse focuses on providing a getaway haven for residents that deem their comfort precious while having the luxurious edge.

The visuals of this campaign host dark earthy tones while having the campaign’s name “The Arthouse” occupying the center and a main tagline “A Gallery For Living” on the ad copy in an elegant text style. Also, their website is included for later inquiries while not forgetting the Aldar logo on the top right of the ad copy. The utilization of these earthy tones really enhances the approach of a warm, luxurious, top shelf residential opportunity that Aldar offers.

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