INSITE OOH Media Platform

As the new academic year dawns, the back-to-school outdoor landscape in the Emirates is crowded with captivating campaigns, Prominently standing out among this flurry are the eye-catching "School Ready" billboards from Skechers.

Skechers, the global leader in footwear has launched a standout advertising campaign in the UAE, targeting families and sweet youngsters, prominently plastered on stretching hoarding creating a visual display dominated by a deep blue background, captures attention with its engaging visuals, features sweet, energetic children between their backpacks and wearing their comfy stylish Skechers, smiling confidently, embodying the "School Ready" theme

the center of the billboard prominently displayed the Skechers logo accompanied by the slogan "School Ready" in bold yellow text, emphasizing the brand's focus on school readiness, the bottom of the billboard mentions the "Apparel Group," the distributor of Skechers in the region, which adds credibility and trust to the advertisement.

The latest Skechers campaign follows the one from last year, occurring at the same time in August and serving the same purpose, the ”back to school “ offers.