INSITE OOH Media Platform

Bayut, a top-tier residential real estate and mobile app service, states that all they offer is stunning properties, a brave promise but an encouraging stance. Bayut has recently released a campaign in the first week of August 2024 to showcase their ability to find homes rather than just houses while offering superb beauty standards to really immerse their customers and create a link between the property and the residents.This follows their previous campaign in July 2024. 

Bayut has never failed to grab the attention of bystanders on the busy streets of Cairo. The previous campaign has focused more on what bayut can offer internally however this campaign focuses more on where and how they can offer it under the tagline “All Homes Are Beautiful With Bayut in; Sheikh Zayed, North Coast, and Tagamoa”. All over Cairo, the billboards state that Bayut has the best of the best residential opportunities in Egypt, from areas in Greater Cairo and even providing residential superiority in the North Coast.

The ad copy presents Bayut’s offerings which are luxurious villas in Sheikh Zayed and The North Coast in a manner that truly encourages to use of the service and also proposes offers for specific areas around all of Egypt with impeccable villas both in Cairo and the North Coast, later showcasing the breathtaking view of the Mediterranean. Showcasing their user interface while promoting its ease of use, using colors like blue to showcase the pristine quality of life features, and using white for the text to inflict a sense of security while simultaneously showcasing the areas stated in the specific ad copy also while presenting the application for both Google Play and App Store

.Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.