The concept of Heritage Meets Prosperity envisages a life where traditions and modernity not only co-exist but also live in harmony such that the abundance of cultures is a source of enrichment to the contemporary luxury and success. Nord Mall by West Avenues Developments buys into this vision on outdoor advertising, showcasing its own unique perspective and capabilities as a time machine, where one can move not only to the past or the future but also enjoy a mix of two different eras, namely traditional and innovative design. Nord Mall's out-of-home campaign reflects the theme beautifully, mixing tradition and modern luxury in an authentic and tasteful manner. The outdoor advertising mainly showcases the mall's architectural design that is wonderfully blended with modern features as well as classical accents, which is immediately noticed by the facade. This visual appeal is even bumbled by the selection of colors that are mainly neutral shades such as white, beige, and gray, but also include darker tones that mean luxury and depth. The main message, “Where Heritage Meets Prosperity,” is visibly featured over the image of the mall, thus, directly conveying the brand's ideology of culture enrichment along with modern success. The message addresses the audience that values both the preservation of the past and progress in the future. The outdoor ads have a very direct and easy-to-follow call to action, located at the bottom of the ads, which allows the interested viewers to find contact information and learn more about Nord Mall without any hassle. Curious to know more about the campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
