Mass Developments rise on Cairo’s billboards with a colorful new feature, redefining the real estate landscape in Egypt. As their first campaign is promoted all across Cairo’s streets, Mass Developments shares their mission to “Aim Further, Go Beyond.” Mass Development’s new outdoor campaign features colorful visuals that represent their ambition and aim to excel in the competitive real estate market in Egypt. The ad copy notes the campaign slogan “Aim Further, Go Beyond,” as well as the phrase “Embark on a massive Journey.” The latter conveys that the project cooking up is ambitious, and expansive, offering a major life-changing experience to anyone who will join. The campaign colors, blue and red, are bold ones, also reflecting the brands commitment to selling a desirable lifestyle in addition to physical property. The visuals also host stair-like drawings in the background, which symbolize the aspirational messaging that developers are trying to convey, that by investing in their project, buyers can experience personal and financial growth. Curious to know more about the campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
