From New Jersey Developments, there’s a new real estate project out and about in Cairo, after their last OOH campaign. Plastered all over Cairo’s OOH and roads, Jamila North Coast is a new project redefining coastal living, situated in Kilo 263 in the North Coast. Summer is ringing and Jamila North Coast is picking up! These billboards have one thing in common; color, color, and more color. Brighter than the blue skies and a vibrant garden, the visuals mix vivid blue, saturated red and neon yellow. This juxtaposition of bright colors reels all eyes to the OOH ad, spreading a warm and fuzzy feeling of summer. For their text, Jamila North Coast focuses on a singular angle, which is beauty. They tie that in with the high-spirited feeling of summer, and how that, in itself, is beautiful. Their ad copies go, “Here’s to beauty through your eyes”, “Where beauty finds its destination”, “Where moments last forever”, and lastly, “Time stops, beauty starts”. Just like summer, Jamila North Coast induces a free-spirited, optimistic aura, filled with happy and lively moments. To strengthen their ad even more, they added pictures of all the summer moments we experience and crave after they’re gone; from swimming in the pool with family and surfing in the ocean to sunbathing on the beach and relaxing on a yacht. They also picture summer motifs, like fruits, tennis balls, and floaters to emphasize their messaging even more. To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
