Subway recently launched an OOH advertising campaign across Dubai in the United Arab Emirates. This multi-format campaign utilizes uni-poles, lampposts and bridge billboards to showcase Subway’s “New Series Menu,” a scrumptious offer of signature Subways but with a twist. This campaign was launched during the first week of August 2024 following the brand’s previous OOH during June 2023. The New Series Menu campaign is a vivid mouthwatering attempt to showcase the brand’s core commitment to strive to create appetizing sandwiches as is shown in the visuals since the brand went overboard to create a mixture of delicious combinations that are sure to lure viewers to try them. The visuals host the brand’s main colors green and orange on a white background to help the ad copy stand out. The color green is often associated with freshness, and prosperity while the color white symbolizes purity and cleanliness and the color orange is a great contrast which symbolizes the flammable optimistic uplifting spirit. The ad hosts the six sandwiches and a Footlong Cookie the six being; the Spicy Mexican, The Big Supreme, The Great Caesar, Loaded B.M.T, Hallou Sunshine, and The Tuna Catch a wide variety to satisfy taste buds. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
