New Cairo turned out to be a city in Egypt that has become a base of flourishing business, not only providing various office spaces but also the needed amenities that suit local and international firms. The strategic location and the modern infrastructure of the city make it a very attractive place for the companies that are looking to have a presence in Egypt.In the dynamic field, the recent out-of-home advertising campaign for the brand new SUD Pixel by Safwa Urban Development catches people's eyes with its bold design and smart placement along major roads. The strategy introduces stylized pictograms of businesspeople, saying that the approach is inclusive and sophisticated. A daring palette of red, black, and white sends the message of energy, urgency, and professionalism.Adopting the slogan, Precision in Every Pixel, Excellence in Every Business the project seeks to convey a message of quality and precision that would appeal to clients who are particular about their demands. The call to action is very clear and the contact information and location details are very easily accessible inviting immediate engagement. This campaign is the sequel to the 2019 outdoor advertising campaign for the Financial Hub in the New Administrative Capital, which proved the real estate developer's dedication to delivering an excellent business environment without fail. Overall, the SUD Pixel campaign is a triumph, demonstrating that great visuals and effective communication can not only attract but also retain the professional audience, thus becoming the key part of the commercial landscape in New Cairo. Curious to know more about the campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
