IMAN Developers’ innovative outdoor ads have caught the real estate industry’s attention. The campaign is visually stunning and is elegantly designed, featuring a backdrop that evokes a luxurious atmosphere, and has made a strong impression. IMAN Developers launched the campaign across Dubai in the UAE. The campaign utilizes hoardings to showcase IMAN’s logo and brand identity. The advertisement was distributed during the first week of August 2024 following the pioneering brand’s previous successful OOH during September 2023. IMAN Developers embarked on its journey in the UAE real estate market in 2016 with a clear mission: to establish a new benchmark for high-quality residential living for both Emirati and expatriate families. Since then, the company has consistently strived to achieve this goal. The billboards prominently displays IMAN Developers’ sophisticated logo in aesthetic clear white type, against a dark green background that has a kind of texture to its appearance, almost looking like a piece of wrinkled cloth. Dark green is often associated with feelings of stability and renewal. Its rich color and natural undertones create a sense of balance and encourage fresh starts. The ad visual also highlights the company’s official website and hotline for additional information. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
