L'ÉCOLE Middle East, the renowned School of Jewelry Arts, has unveiled a striking out-of-home campaign sweeping across the United Arab Emirates, marking the grand opening of their middle east campus. The campaign features billboards that boast striking visuals of unique and utterly distinctive gold pieces, alongside details regarding the infamous “Gold & Treasures” exhibition, which celebrates 3000 Years of Chinese Ornaments. Following their prior campaign, the current billboards are located across high footfalls in the UAE, throwing the spotlight on the exhibition where a hundred masterpieces from the Mengdie Yuan Collection, one of Hong Kong's most outstanding private art collections, will be on view until August 10th, offering an overview of more than three thousand years of Chinese goldsmithing work. The billboards contain eye-catching images of finely crafted jewelry, accompanied by the dates and information regarding the commencement of the exhibition, as well as noting that entrance is for free. The viewer is encouraged to visit the exhibition as the location is already noted on the billboards as “Building 10, Dubai Design District.” The L'ÉCOLE outdoor campaign is sure to capture the attention of audiences across the UAE and inspire a new wave of jewelry artists, designers, and enthusiasts alike. The campaign took off on UAE’s digital screens in the first week of August.
