Nivea, a globally recognized leader in the cosmetics and personal care industry, has displayed a fresh OOH campaign in the heart of Cairo. The campaign once again features the captivating Amina Khalil as the main ambassador and the face of the brand. This strategic move marks a continuation of the successful partnership between Nivea and Amina Khalil, building upon the momentum generated by their previous January 2024 campaign. In fact, Nivea has been using Amina Khalil’s starpower for three consecutive years; December 2022, December 2023, and January 2024. By re-engaging the public with Amina Khalil’s familiar yet alluring presence, Nivea aims to solidify its position as a dominant force in the Egyptian market, further enhancing brand recognition and consumer loyalty. Nivea’s billboard boasts a calming sky blue backdrop that complements the brand’s iconic dark blue logo. At the center, Amina Khalil is pictured holding Nivea Soft. The primary message is “Refresh with Nivea Soft,” and is accompanied by a red “24-hour moisture” label. The billboard’s serene color palette mirrors the product’s soothing effect on the skin, conveying a sense of tranquility and hydration. The campaign highlights Nivea soft as a daily essential for moisturization. This lightweight cream, enriched with Jojoba oil and Vitamin E, absorbs quickly, revitalizing the skin. The campaign visuals emphasize the importance of these key ingredients in achieving soft, refreshed skin. Nivea made a wise decision in choosing Amina Khalil as their brand ambassador. Her genuine beauty, elegance and down-to-earth appeal align perfectly with Nivea’s brand image and connect well with their customers. To learn more about the campaign's details, including the types of out-of-home advertising used, the locations, budgets, and media plans, you can visit MOOH, the leading provider of monitoring and intelligence data for the out-of-home advertising industry in Cairo and Dubai.
