WE is famous for its thorough choice of the brand ambassadors, for example, the Ramadan's OOH campaign that featured Hend Sabry, Khaled El Nabawy, this current campaign is no different, as WE decided to host Tamer Hosny and Bahaa Sultan to represent the summer campaign. The telecommunications company artwork represents summer as the 2 superstars are standing in the golden area of the billboard, the background is the blue horizon of a sea, the ambassadors holding their cell-phones smiling to show how much WE brings happiness. The copy shows the promotion the telecommunication company offers during this Summer. which are Gold bars and 100X recharging amount. On the left side the famous slogan of WE which is “Fiercer than anyone,” which can be a little bigger or located in a more obvious area in the billboard. The reason behind choosing Bahaa Sultan, and Tamer Hosny aside from being a loveable duo since their hit single “stand up while you’re talking to me,” back in the early 2000. The fanbase of both ambassadors matches the demography the telecommunication brand targets. Gen X, millennials, Gen Z, the demography who can take the purchasing decision and enjoy this promotion. The campaign’s Geo-distribution targets wide reach areas such as New Cairo’s highways, Nasr City, and suburbs. It’s worth mentioning that the previous campaign was 3 months ago using the motto of “More Than Anyone, another thing has been noted that on the TV commercial there are 2 addiditonal ambassdor who are Caroline Azmy, and Dareen Haddad, yet they are not featured on the OOH Campaign. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
