Sabato De Sarno’s vision for Gucci’s Fall/Winter collection comes to life emphasizing lavishness with a twist of modernization hitting the city of Dubai in the first week of August and this follows Gucci’s previous campaign that was set live in April 2024. In a bold move to venture outside the brand's comfort zone Gucci takes to pursue a new area where a mix of contemporary art style with Gucci’s signature class is upfront and actively pushing fresh new ideas. Accordingly the brand pursuits to occupy these public spaces to project this new collection of striking garments. Brand ambassadors Clement Chabernaud, George Barnett and Junyeong Baek are utilized as candidates to present the different ends of the spectrum. The digital screen illustrates the core characteristics of this campaign with white as the background which depicts the purity and exoticness of the brand while having Gucci's brand name layered on top also in white. The three ambassadors are also hosting different colors with different apparel silhouettes, the striking green which highlights prosperity and luck, blue intervenes to take the edge off to soften the visuals and shows tranquility, and finally black shows up as an all rounder to show off the richness of the campaign. Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigate through its different sections.
