The North Coast of Egypt experienced an impressive over 80% surge in real estate sales from 2023 to 2024, a reflection of growing interest spurred by favorable economic conditions and new developments. Among the top real estate brokers in Egypt, Nawy has adeptly capitalized on this trend. Their recent out-of-home advertising campaign, featuring popular Egyptian actor Hesham Maged dressed in a striking blue astronaut suit, symbolizes a journey of exploration and the pursuit of new heights. This aligns perfectly with Nawy's mission to help customers discover their dream homes. Focusing strategically on the thriving North Coast market, the campaign employs blue tones to evoke feelings of trust, stability, and professionalism. The Arabic tagline Your Home at the Coast invites prospective buyers to embark on new beginnings, suggesting a lucrative investment in coastal properties. The ad’s clear call to action, prominently displaying Nawy's logo and website, directs viewers to explore their offerings further. Building on previous campaigns that highlighted the ease of using their platform for property browsing, comparing, and selection, this new initiative reinforces Nawy's image as a modern and reliable real estate service provider. As the North Coast market continues to thrive, Nawy remains a trusted guide for those looking to make their next big move. You can learn more about 'Nawy' campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
