Sephora recently launched an Out-of-Home advertising campaign across Dubai in the United Arab Emirates. This multi-format campaign utilizes hoardings and lampposts to showcase Sol De Janeiro’s trendy products. The campaign was launched during the fourth week of July 2024 following the brand’s prior successful OOH back in April 2024 featuring Loulwa Al-Sharif. The summer campaign highlights that Sol De Janeiro products are sold “Only At Sephora” showcasing three of the brand’s best sellers; the “Bum Bum Body Firmeza Oil,” the “Brazilian Bum Bum Cream,” and the “Cheirosa 62 Perfume Mist.” The main tagline used is “Skin Loving Body Care” along with “Unleash Your Summer Self.” The billboard showcases a satisfied and happy Sephora product user of Sol De Janeiro while using colors; sky blue and orange. Blue symbolizes calmness, peace, relaxation and tranquility. On the other hand, orange is optimistic, uplifting, and calls to mind warmth, passion, fun, happiness and being cheerful. Sephora also demonstrates its classic black and white horizontal stripes. The campaign includes a call to action which is to “Shop Now.” Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
