It is in Cairo's streets that one sees the great history associated with Sharp, one of the leading consumer electronics brands globally. Sharp has rolled out a new OOH campaign that parades the legacy of innovation behind the brand over the years across various home appliances, from air conditioners back to the early 2000s to classic television sets dating back to the mid-1950s. Since being founded in Japan back in 1912, Sharp has pioneered innovation in consumer electronics, astounding the world with their iconic products. Following their prior appearance, the new campaign includes visuals of all of Sharp’s iconic products, dating back to the 1950s. A side-by-side comparison of each product is placed on the ad, like their TV sets created in 1953, siding to the ultra HD screens available now. In addition, a visual of their first ever Microwave and washing machine from 1965 and 1975 side by side to their astounding modern-day technology and advanced products in stores today. The billboards, at the most congested spots of Cairo, portray digitized images of the Sharp air conditioners, TVs, washing machines, and microwaves from decades ago, accompanied by ones sold now, all accompanied by Sharp’s logo and slogan “Be Original.” The campaign is purposed to remind the customers of Sharp's prestigious heritage and position it as a trusted and long-term choice for home appliances. If you think that’s all about Sharp’s campaign, think again! We have an in-depth analysis regarding Sharp’s campaign budget, locations, and media plans through our platform MOOH, the OOH intelligence data provider for Cairo and Dubai.
