Sodic Developments, a prominent real estate developer in the region, has launched a highly anticipated new marketing campaign on Cairo’s billboards that has sent ripples of excitement through the industry. Their previous campaign was a TBD in July 2024 that was a preview of an upcoming project “Ogami” and was a success, captivating the attention of potential investors and homebuyers alike and leaving them eager for more. Both the previous teaser campaign and current reveal campaign use the tagline “Somewhere You’d Rather Be,” portraying aesthetic photographs of underwater scenes as well as sand and a Japanese designed handheld fan. Sodic Developments has presented their latest project “Ogami,” a captivating new venture nestled on Egypt’s North Coast. Drawing inspiration from the enchanting allure and iconic sunsets of a Japanese island, Ogami promises a serene and timeless escape. To elevate the project’s luxury result, Sodic has planned a strategic partnership with the renowned Nobu brand, bringing their signature blend of exquisite dining and unparalleled hospitality to the development. This collaboration will introduce a Nobu hotel and branded residences to the North Coast, offering residents and visitors an exclusive lifestyle experience that merges Japanese elegance with the coastal charm of Egypt. Curious to know more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
