Despite the growing competition, the sector claimed a commanding 80% share of the top 20 D/OOH campaigns in June 2024. While real estate giants battled for visibility, a handful of campaigns from healthcare, food & beverage, and automotive sectors managed to carve out a space for themselves in this competitive environment. Noteworthy Changes The Real Estate sector maintained its dominance in June 2024, accounting for 80% of top campaigns, while Cairo's OOH market flourished with increased occupancy rates. Real estate led the pack, but sectors like healthcare, food & beverage, and automotive gained traction. Even with mixed results for FMCG and healthcare, the overall market displayed growth, emphasizing the dynamic nature of the OOH landscape. Top Five Campaigns El Attal Holding (171 ad faces):Attal Properties is bringing a breath of fresh air to Cairo's bustling cityscape with their new OOH campaign for The 101. The premier residential project, nestled in Mostaqbal City, is the latest offering from the El Attal Holding subsidiary. Following the success of their previous OOH campaign, Attal Properties is once again captivating the city with stunning visuals. SAFIA (127 ad faces):Cairo is abuzz with anticipation as IL CAZAR Developments unveils its latest outdoor advertising campaign for Safia, a luxurious new residential project. The campaign, centered around the evocative slogan The Water and The Air, is making waves across the city. Towering billboards showcasing an idyllic poolside escape and captivating underwater imagery are turning heads and generating excitement about the project. 3.SEAZEN (75 ad faces):Real estate giant ALQAMZI is back with a new advertising blitz for its Seazen project on Egypt's North Coast. The company has once again taken to Cairo's billboards to generate excitement for the upcoming development. With summer just around the corner, this strategic OOH campaign is perfectly timed to showcase Seazen as the ultimate coastal escape. 4.NEO (71 ad faces):Juzur, a prominent real estate developer, is making a bold statement with its new branding campaign for NEO, a groundbreaking commercial complex in New Cairo. Building on the success of their previous campaign, the company has plastered the city with vibrant billboards that are impossible to ignore. TECK HILLS (66 ad faces):Casanova Developments has finally lifted the veil on their highly anticipated project, Teck Hills. Following the buzz generated by their mysterious teaser campaign, the developer has revealed a luxurious residential community nestled in Sheikh Zayed. The real estate sector's dominance in Cairo's OOH landscape remained unwavering in June 2024. With heavyweights like El Attal Holding, IL CAZAR Developments, and ALQAMZI leading the charge, the competition for outdoor ad space intensified. While other sectors made strides, real estate's stronghold on the top campaigns is undeniable. As the market continues to evolve, it will be intriguing to observe whether this trend persists or if new challengers will emerge to disrupt the status quo. To get a full picture of the other 20 top campaigns in Cairo's OOH rankings, check out the accompanying visuals. Additionally, for a deeper dive into June 2024 Market Insights, explore detailed data and statistics for the latest analysis of Cairo's billboard landscape.