This report delves into how outdoor advertising trends, including the burgeoning DOOH landscape, are influencing the Egyptian business environment. Leveraging data and expert insights, the report offers a comprehensive overview of the market. Occupancy Rate Decline The occupancy rate experienced a 2.1% uptick from May 2024, reaching 87.4% in June 2024. Sector Analysis Real Estate: Compared to May 2024, June 2024 witnessed a 4.8 percentage point increase in occupancy rate. Telecommunications: The sector maintained its upward trajectory, recording a 1.3% increase in activity over the previous month. FMCG Industry: The Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s activity in June 2024 decreased by 1.8 percentage points compared to May 2024. Healthcare: This sector displayed growth, accounting for 4.3% of total campaigns in May and June, and a marginal 0.1% increase over May 2024. Media & Broadcasting: The industry showcased a modest 2% increase in activity month-over-month. Year-on-Year Comparison Occupancy Rate Incline The OOH market demonstrated substantial growth, with an impressive 10.8% increase in occupancy compared to June 2023. Sector Analysis Real Estate: This sector continued its strong performance, achieving a 9% increase in activity compared to the same period last year. Telecommunications: The sector faced a slight decline, with a 2.1% decrease in outdoor advertising activity year-on-year. FMCG: The industry experienced a marginal 5.1% decrease in activity compared to June 2023. Healthcare: This sector saw a 0.6% decline in activity compared to the previous year. Media & Broadcasting: The industry showcased an increase of 0.3% compared to June 2023. Conclusion The June 2024 Cairo OOH market exhibited a positive trajectory, with occupancy rates surpassing the previous month and demonstrating robust year-on-year growth. While the Real Estate sector continued to dominate, the Telecommunications industry experienced a slight downturn. The FMCG and Healthcare sectors showed mixed results, with marginal declines compared to the previous month and year. The Media & Broadcasting industry displayed modest growth. These findings underscore the dynamic nature of the Cairo OOH market and highlight the importance of continuous monitoring for businesses seeking to leverage this powerful advertising medium. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.
