Orange has launched a new outdoor advertising campaign in Cairo, prominently featuring the popular actor Ahmed Ezz on large billboards. Orange’s previous OOH appearance was during May 2024 featuring Ahmed Saad. The new campaign employs a striking orange color palette and leverages Ahmed Ezz’s star power to grab the attention of Cairo’s residents. By clearly communicating the brand’s value proposition alongside a familiar and beloved figure, Orange aims to create a memorable impression and stimulate sales growth.Orange’s distinctive color takes center stage in the campaign, making the brand instantly recognizable. By starring the well-known Egyptian star Ahmed Ezz, the campaign aims to connect with a broader audience and increase its impact. The advertisement uses the main tagline “Sha7net El Seif” as written on Orange’s official website. The slogan used translates to “Endless Internet” as well as “Always With You No Matter How Much The World Changes.” Because the promotion offers summer charging and endless internet, the campaign portrays the star Ahmed Ezz at the beach, wearing elegant beach wear and high-end sunglasses. Orange prominently displays its catchy logo along with its brand slogan which translates to “Always With You.” The summer internet gift provides 20 GBs for you and your friends. Customers can win 10 GBs with every recharge and another 10 GB for friends. Firstly, users are required to charge a value of EGP 200 and they will receive a gift SMS and sharing gift SMS which can be shared with 10 friends. People can also redeem gifts from My Orange and share units and MB with friends. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
