The UAE's real estate market in 2024 has a strong demand for golf view residences, particularly in upscale developments like Dubai Sports City. These properties attract high-net-worth individuals with exclusive access to golf courses, luxurious amenities, and prime locations. The appeal of such premium living experiences is enhanced by vibrant community settings. The out-of-home campaign for Fairway Residences by Prescott Development effectively highlights the luxury and exclusivity of these properties. The billboard showcases modern architectural designs alongside lush golf course visuals, targeting affluent individuals and families. The calming blue and green color palette, complemented by neutral tones, promotes a sense of tranquility and sophistication. The Arabic text; Exclusive homes overlooking the golf course underscores the uniqueness of the offer. Continuing from previous branding efforts, this OOH campaign uses a subtle, prestige-focused approach. The innovative die-cut protruding design adds a distinctive, eye-catching element, making the advertisement stand out. Strategically placed in high-traffic areas, the campaign effectively captures the attention of potential buyers, aligning with the high-end branding of Fairway Residences. For information on various real estate projects in Egypt and the UAE, explore our Residential Project and Commercial Project tags.
