The UAE's automotive market in the summer of 2024 is booming, particularly in the EV and SUV segments. This growth is driven by population expansion and government efforts promoting sustainable transport. Geely's billboard campaign, managed by AGMC, effectively uses out-of-home advertising to attract attention with large, vibrant displays of the Geely Coolray and Geely Okavango. The billboards' design emphasizes modernity and sophistication, appealing to style-conscious buyers. The use of blue, orange, and yellow colors enhances the ad's appeal by conveying trust, excitement, and warmth. The campaign's focus on a 0% Finance offer, alongside the tagline 100% Summer, creates urgency and encourages immediate action. These elements, combined with strategic ad placements near high-traffic areas like Times Square Center, ensure maximum visibility and engagement. This campaign, following the promotion of the All-New Preface, solidifies Geely's strong presence in Dubai's automotive market. Know more about the Automotive industry’s OOH campaigns and news and take a look at the brand’s page in our Insiteopedia for more in-depth OOH data.
