In a strategic move to extend its reach and show off its vast product offerings, Tradeling, the Middle East's leading B2B e-commerce platform, has launched a new outdoor campaign across the UAE. Following their prior appearance, the new campaign runs on billboards all over Dubai and Sharjah, highlighting Tradeling's bold new slogan: Millions of items at wholesale price. These billboards catch the eye with the competitive price that Tradeling is offering and subtly point out that this is a project powered by a partnership with the Alibaba Group. Shown alongside the slogan is an image of a smartphone displaying the home page of the Tradeling app, complete with multiple percentage and box symbols, all in an announcement of the partnership being now Live. The campaign is placed across key locations in Dubai and Sharjah to ensure maximum visibility and reach out to both local and international business owners who are looking to optimize procurement operations and connect with a wider product range at the ideal market prices. This out-of-home campaign is a real and bold statement of Tradeling's ambition to be the leading B2B eCommerce platform in the Middle East, as well as its commitment to empowering businesses of all sizes. The ad copy also notes subtly that one can now split their payments into 4 through “tamara,” the leading Saudi fintech platform. The new campaign showed up on UAE’s bridge and unipole billboards in the fourth week of July.
