Midea, the leading global home appliance brand, is capitalizing on its partnership with Manchester City Football Club in a new summer campaign. After their successful campaign featuring the superstar, Erling Haaland, Midea decided to feature the whole band in the current campaign. The billboard, prominently displayed in Greater Cairo, features the Manchester City logo alongside a Midea air conditioner, emphasizing the brand's association with premium quality and international success. The promotional campaign offers 12 tickets offered to the audience without clearing much how to join the competition. The campaign effectively utilizes the visual appeal of the Manchester City logo and the allure of football to grab attention and create a strong brand association. By positioning Midea as a partner of a winning team, the campaign suggests that consumers can also be winners by choosing Midea products. The Geo-distribution of the campaign is wide to target the broadest audience on Cairo roads, the Arabic copy proves the idea of targeting mostly every customer with the purchasing power. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
