Hyde Park Developments has a history of creating impressive outdoor advertising campaigns. Their previous campaign in June 2024 featured a stunning colorful abstract design to announce their project launch, “Lagoon Town” at Seashore Ras El Hekma. This new ad campaign continues their tradition of visually striking real estate marketing promoting another specific phase of Seashore Ras El Hekma “Makai Cabanas.” The billboard’s visual language, characterized by tranquility and joy, elevates the property beyond a mere vacation spot. It subtly communicates the idea of ownership as a status symbol, suggesting that residing in this resort signifies a luxurious lifestyle, and investment in refined living. The imagery on the billboard serves a visual representation of the exclusive and elevated experience that awaits potential homeowners. The main campaign slogan used is “Sea and Sand All Summer Long,” which is bound to grab the attention of Cairo’s OOH audience on busy roads. Makai Cabanas’ logo features a thin line above it which traces a wave adding an aesthetic look to the campaign. The visuals display the boho themed project while also using solid blue visuals to showcase Makai Cabanas’ individual logo. A call to action is to call a highlighted number for reservations. Want to know more? Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to unveil this campaign and even more!
