while children are still reveling in the joys of summer, Centrepoint launched its latest outdoor campaign early rather than waiting until the last minute, the retailer has strategically timed this campaign to reach families before the hassle of the new academic year begins. The advertisement uses bright, eye-catching colors, and features children dressed in school uniforms with their backpacks, setting the tone for the back-to-school theme, the central message, Back to School, is displayed in bold lettering, accompanied by a call to action encouraging viewers to Shop Online and download the app, the ads prominently place the Centrepoint's logo, and include the URL to guide viewers to the online store for further shopping highlighting the enthusiastic tagline ” Back in the Game “ some other visuals engagingly showcased the Splash logo to emphasize the enjoying holistic shopping experiences through a trusted brand. The campaign utilizes various outdoor advertising platforms such as hoardings, mega-coms, and rooftop billboards in prime locations across the UAE to target parents and students gearing up for the upcoming school year.
