Shopping purchases increase during the summer season in the UAE due to extensive promotional events offering significant discounts and entertainment. These events attract both residents and tourists, driving up consumer spending across various product categories, from fashion to electronics, enhancing the region's appeal as a premier shopping destination. The OOH by Sahara Centre prominently features an image of a sleek, modern car driving towards a vibrant cityscape at sunset, conveying a sense of speed, luxury, and aspiration. The backdrop of the city skyline, illuminated with bright lights, adds to the allure of a modern, bustling metropolis. The background is predominantly blue, a color associated with trust, reliability, and calmness. It helps in grabbing attention while conveying a sense of stability. Orange and yellow, used in the sunset and city lights, symbolize energy, excitement, and optimism. They create a contrast with the blue, making the outdoor advertising eye-catching. White and black are used for the text, providing high contrast and readability. The headline Are you charged to win this summer? is engaging and directly speaks to the viewer, enticing them with the opportunity to win. Details about the prize (a Tesla Model Y or shopping vouchers worth AED 50,000) are mentioned, making the offer attractive and straightforward. The promotional duration (7th June - 5th September) is prominently displayed, creating urgency and informing the audience of the limited-time offer. Previously, Sahara Centre's Italian Escape campaign was advertised on Sharjah's digital out-of-home advertising, highlighting the mall's ongoing commitment to engaging and visually appealing outdoor advertising campaigns. Discover all Shopping Mall OOH campaigns in the UAE and Egypt Here!
