Edit by Ahmed Seddiqi, the renowned luxury retailer for jewelry in the region, has revealed a stunning DOOH and OOH campaign showcasing prestigious watch brands, Movado and GC, following their last campaign. With a modern and sophisticated aesthetic, the campaign strategically targets Dubai’s prime locations, ensuring maximum visibility and brand exposure. The billboards showcase the iconic designs of Movado and GC watches, emphasizing their timeless elegance and precision craftsmanship. Movado’s watch is a timepiece of understated elegance, its sleek lines and monochromatic black palette exuding a sense of sophistication, modeled by a handsome male model holding a camera in hand. GC, on the other hand, showcases a luxurious timepiece with a harmonious blend of gold and silver tones, accented by a vibrant green display, and brought to life by a gorgeous blonde model wearing it. Edit by Ahmed Seddiqi has consistently been at the forefront of luxury retail, and this OOH campaign further solidifies its position as a premier destination for watch enthusiasts. By leveraging the power of digital billboards, the campaign delivers a strong brand message and creates a lasting impression on the audience. This campaign was released in Dubai in the fourth week of July, on digital screens and bridge billboards.
