Blue Rewards and EmCan collaborate to launch a DOOH advertising campaign across Dubai in the UAE. This campaign utilizes digital screens to promote compelling financial promotions and offers. This campaign was launched during the fourth week of July 2024. Blue’s prior OOH appearance was during December 2023 when the app was newly launched. On the other hand, EmCan’s previous campaign was during October 2023. The mobile apps have currently teamed up announcing a partnership that doubles user’s rewards. By linking Blue Rewards and EmCan accounts, customers will earn bonus points on every purchase. People now have the opportunity to fill up their tank at Emarat petrol stations and enjoy earning both Blue and EmCan points - that’s one of each for every AED 4 spent. Plus, member’s shopping spree doesn’t stop there. They can visit participating Al-Futtaim Group Stores and EmCan points grow alongside cashback. It’s a win-win situation where customers will be rewarded for everyday spending. The visual uses the slogan “Double Dip” and the headline “Link your Blue Rewards & EmCan Accounts for Double Earnings”. The campaign visual is split in half showing one half in blue with a blue bucket of paint and a hand-dipped inside with a plastic cup resembling Blue Rewards brand color and identity. On the other hand, the other half of the billboard is green, symbolizing EmCan’s brand color, portraying a bucket of green paint with a hand holding a cup dipped inside. The campaign prominently displays sponsors ' Al-Futtaim and Emarat logos with a call to action encouraging audiences to download the app via the App Store or Google Play. Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigating through its different sections.
