The streets of Cairo are abuzz with the city's billboards, animated by a colorful body of display for the upcoming big romantic comedy, X Merati, which translates to My Wife's Ex, a product of the infamous Synergy Films. Large advertisements are plastered with the dynamic trio of lead actors Hesham Maged, Mohamed Mamdouh, and Amina Khalil, putting forward what is to be an amusing and entertaining cinematic experience. Billboards at various prime locations across the city host the movie poster, noting the release date of 24 July as well. The billboard hosts a visual story, with the three lead actors striking playful, expressive poses that tease the plot of the film. Hesham Maged is at the center, upfront, and on either side are Mohamed Mamdoh and Amina Khalil, whose on-screen chemistry sets the stage for a tangled web of relationships and hilarious misunderstandings. Yellow has been added to the ad elements in order to make the movie poster and billboard design of X Merati vibrant, full of energy, and playful. The dominant use of the butter yellow shade on the billboard immediately captures the eye, focusing attention on the oversize image of the three lead actors. The latter bold and bright color works perfectly as a backdrop in letting these characters really shine and be the central focus. To learn more about the campaign's details, including the types of out-of-home advertising used, the locations, budgets, and media plans, you can visit MOOH, the leading provider of monitoring and intelligence data for the out-of-home advertising industry in Cairo and Dubai.
