Audemars Piguet recently launched a DOOH advertising campaign across Dubai in the United Arab Emirates. This campaign utilizes digital screens to showcase Audemars Piguet’s luxurious watches and spread awareness. The campaign was launched during the third week of July 2024 following the brand’s prior successful OOH appearance during November 2023 with a die-cut campaign. Audemars Piguet’s story begins in the serene “Le Brassus” in the Joux Valley, where a harmonious blend of nature, family heritage and unparalleled watchmaking expertise is present. This idyllic setting is not just a nostalgic backdrop but also a fertile ground where the future is being cultivated. Audemars Piguet is boldly reimagining luxury, infusing their creations with an avant-garde spirit. They’ve been making innovative, luxurious watches for years. To embody their rich history and exciting future, Audemars Piguet chose their birthplace for their new campaign. It’s a celebration of their brand identity and values, shared with both customers and craftspeople alike: to “Seek Beyond.” This philosophy encourages people to explore their own paths, look beyond the obvious, and capture the essence of youth, artistry, and innovation to create extraordinary things. The campaign uses the main tagline “Shaped in Gold, Revealed By Light” showcasing one of Audemars Piguet’s signature watches with a beautiful aesthetic background of Le Brassus’ natural landscapes, with a watch’s interior floating on the water’s surface and three people walking on it as if it’s a maze. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
