Etisalat and has launched a new outdoor advertising campaign in the UAE highlighting the benefits of its family plans, after their last OOH appearance. With the simple yet powerful tagline, Family Benefits with 10GB free monthly, the telecom giant aims to underscore its commitment to providing value and convenience to its customers. The campaign, which has seen billboards across the UAE, focuses on the importance of family connectivity in today's digital age. By offering an enticing 10GB of free data each month, Etisalat is positioning itself as the ideal choice for families seeking affordable and reliable internet plans. The outdoor advertisements are designed to be visually striking with their red branding and easily understandable, ensuring that the key message resonates with the target audience. Etisalat’s decision to utilize outdoor advertising demonstrates its understanding of the medium's effectiveness in reaching a wide demographic and capturing attention in a fast-paced urban environment. By emphasizing family-centric offerings, the company is tapping into a core value shared by many residents and visitors to Dubai. This campaign appeared in the fourth week of July on Dubai and Sharjah’s bridge billboards.