El Batal Developments is turning heads with its latest billboard campaign for its new real estate project, Rock White. Following their last OOH campaign, El Batal Developments dedicates a striking advertisement for Rock White, featuring a The campaign's bold typography in their ad copy “ROCK WHITE NEW HELIOPOLIS FULLY FINISHED APARTMENTS” immediately grabs attention, while the minimalist design positions Rock White as a modern and sophisticated residential offering. By emphasizing New Heliopolis, El Batal Development is tapping into the desirability of this prime location, known for its upscale lifestyle and convenient access to key amenities. The promise of Fully Finished Apartments enhances the project's appeal to buyers seeking a hassle-free move-in experience. The billboard campaign is a strategic move by El Batal Development to create a strong brand identity for Rock White and generate significant interest in the project. A young woman, adorned in a flowing white dress, is depicted amidst a blossoming white Japanese cherry tree. Her graceful form and delicate petals create a sense of purity and tranquility, perfectly aligned with the project's name. The billboard’s color palette and imagery evoke a dreamlike atmosphere, suggesting a lifestyle of sophistication and serenity within the Rock White community. This visual narrative complements the campaign's core message, positioning Rock White as a haven of peace and luxury in the heart of New Heliopolis. For more information, visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.