Following their prior appearance, The University of Hertfordshire launches a brand new colorful outdoor advertising campaign in Egypt, encouraging prospective students to consider studying at their institution. At the core of the campaign is the use of bright purple billboards featuring current students from the university, with a tagline saying Easiest Hardest Decision. The billboards bear the logo of the University of Hertfordshire, encouraging students from Egypt to take the easiest hardest decision by applying to the UK-based university. The latter is accompanied by smiling, enthusiastic students who appear ready to embark on their journey through higher education. The strategic use of purple in this design is that it is part of the central visual identity of the University of Hertfordshire. A deep, regal color, it has an air of sophistication while giving a feeling of primacy, all at the same time as transmitting creativity and innovation. Together with the catchy image, the ad copy notes the university's hotline number and website URL. This therefore makes it easy for interested students to get in touch and learn more about the application process and study programs available. This campaign is strategically located across high-traffic areas within Egypt to give maximum visibility and reach to the target audience of prospective students. With bold visuals, catchy messaging, and a clear call to action “Apply Now”, the new outdoor advertising for the University of Hertfordshire is sure to create a buzz of interest among Egyptian youth who are looking to realize their academic ambitions abroad. Looking for more information about this campaign- and beyond? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
