The next scholar year is approaching and the season of admission to school and nursery school is opening. The Palace Nursery has joined the OOH showcase to promote its brand at the right time. The campaign’s artwork is clean and simple for the audience to get the whole spirit without thinking much, as it’s a rule of thumb to make it easy to understand considering the passersby either they are walking or driving. The visual is by two kids sharing a fun activity and looking happy, while the primary color is yellow which indicates happiness and optimism. Along with it the hashtag #beyondordinary is placed. Moreover, the Instagram handle is placed on a clear background to encourage the audience to follow the account. Regards the geo-distribution, the campaign is placed in Dubai where the nursery is located, and for visibility. the campaign is placed in a strategic way to make it easy for the audience to see it comfortably. It’s worth mentioning that the Nursery has made a collaboration with Yayoi Kusama at the beginning of the current year
