In 2024, efforts to develop Fustat in Old Cairo are intensifying, blending historical preservation with modern urban planning. The Fustat Hills Park project and other initiatives aim to transform the area into a premier tourist destination, highlighting Egypt's rich heritage and promoting economic growth through enhanced cultural and recreational spaces. Urban Development Fund's Fustat View out-of-home advertising campaign effectively captures the attention of commuters in Greater Cairo. The billboards prominently feature the Fustat View branding with an elegant and modern logo, set against background images of Cairo’s historic and scenic views. This visual strategy ties the campaign to the local culture and environment, enhancing regional appeal. The layout is clean and straightforward, with central placement of the main branding and strategically positioned supporting text and call to action. The use of warm colors like brown and orange evokes comfort and sophistication, while blue reinforces trust in the brand. The central message highlights the unique living experience of Fustat View, emphasizing proximity to Cairo's historical charm. Key benefits and the call to action are prominently displayed, encouraging immediate inquiries. This campaign builds on UDF's previous outdoor advertising efforts, which spotlighted the charm of Fustat View, successfully capturing attention and driving engagement with a dual-language approach for broad accessibility. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign
