The Buy Now, Pay Later model is revolutionizing the automotive industry in the UAE, making car ownership more accessible and boosting sales. With flexible payment plans and increased consumer confidence, BNPL has driven significant growth in the sector, supported by new regulations ensuring a secure and competitive market. Al Habtoor Motors' latest out-of-home advertising campaign for Mitsubishi vehicles features prominently along busy roads in Dubai and Sharjah. The billboards display Mitsubishi models against a desert background, creating a regional connection that resonates with viewers. The strategic placement of text and visuals ensures that the vehicles remain the focal point while the messaging delivers a clear, compelling offer: Buy Now, Pay in 2025. This headline captures attention and provides a strong incentive for immediate action. The color scheme of the campaign is carefully chosen, with orange and red evoking excitement and urgency, and green signifying safety and prosperity. The use of these colors makes the advertisement eye-catching and encourages viewers to take the next step. Key benefits such as 10K KM Service, Years Interest, Year INS & REG, and Zero Downpayment are highlighted to emphasize value and cost savings. The use of both English and Arabic in the text ensures the message is accessible to a diverse audience. The campaign's primary call to action, a green GO button, is a visual and psychological prompt that simplifies the decision-making process. Supporting text provides additional details to reinforce the primary message, enhancing the overall appeal. This campaign follows Al Habtoor Motors' previous OOH appearance with the 5 Grams of Gold with every car purchase promotion for the new Jac JS6. The current campaign continues to build on their strategy of offering significant financial incentives to attract and engage potential buyers. Know more about the Automotive industry’s OOH campaigns and news and take a look at the brand’s page in our Insiteopedia for more in-depth OOH data.
