Following their prior showcase, Samsung Electronics has rolled out an attention-grabbing outdoor advertising campaign across the busy billboards of Dubai, putting front and center the latest foldable smartphone innovations: the Galaxy Z Fold6 and Galaxy Z Flip6. The hoardings are simple and polished, featuring dramatic visuals of the two devices that bring out their sleek, pocketable designs and advanced folding capabilities. Passersby are treated to stunning hand-held shots of the phones in their compact form and their seamless transition between a smartphone and tablet-sized display. Both devices come fitted with the latest mobile processors for blazingly fast performance and advanced camera systems for breathtaking photo and video captures. In addition, they are designed to handle everyday rough use, and durability and water resistance are improved. The latter is proven through the campaign slogan “Galaxy AI is here,” highlighting that Samsung is now offering a new era of mobile AI. The out-of-home campaign is part of Samsung's efforts to change the world with its foldable smartphone lineup which has been picking up incredible momentum in recent times. With growing consumer demands for mobile devices adapting seamlessly to their changing needs, the Galaxy Z Fold6 and Z Flip6 are about to change the game for smartphones. The new outdoor campaign took off in the third week of July, upon Dubai’s hoarding billboards.
