Living by the sea offers numerous health benefits such as improved mental health, reduced stress, and increased physical activity. The sea air is cleaner and less polluted, enhancing respiratory health. Coastal living also promotes better sleep and greater overall happiness, appealing to many Egyptians seeking a high-quality lifestyle. The Seazen billboard campaign is a well-crafted effort featuring multiple out-of-home ads placed along major highways, ensuring high visibility among commuters. The visuals prominently showcase serene beach scenes and a relaxed person, evoking tranquility and the luxury associated with seaside living. The campaign uses blue and turquoise, colors linked to calmness, serenity, and the natural beauty of the sea. These hues effectively convey a sense of relaxation and well-being. The white text on vibrant backgrounds enhances readability and suggests purity and simplicity, reinforcing the idyllic coastal lifestyle. Taglines like Beach life all year round and Enchanting turquoise waters highlight the appeal of a permanent beachside residence, suggesting a high-quality, enjoyable lifestyle. The imagery of the beach and a person enjoying the sun visually communicates a luxurious, carefree living experience at Seazen. Each OOH ad includes a contact number and a website, making it easy for viewers to seek more information. The call to action is prominently displayed, ensuring it is noticed and remembered. Previously, Al Qamzi Developments focused on the Life Comes in Waves campaign for Seazen North Coast. Curious to know more about Seazen campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
