Sunsilk’s Collagen Blends is making a triumphant return to Cairo’s outdoor advertising scene after its prior appearance during August 2023, thanks to a high-profile campaign featuring social media beauty, cosmetics and personal care influencer Hanen Al Mansour. The brand is reintroducing itself with a fresh approach, positioning its products as a game-changer in hair care. Hanen’s involvement is expected to generate significant buzz and draw attention to the innovative qualities of the Sunsilk range. The visual uses the main tagline “New From Sunsilk Collagen Blends Free From Sulfate” while also highlighting that the product has the ability to produce “10x Stronger Hair”. The ad visual shows a line of three different collagen-based shampoos. The blue one is called “Out With Damage” and it consists of “Collagen + Niacinamide”. The orange one is called “Bye Bye Hairfall” and it includes “Ceramide”. On the other hand, the pink one is called “Moisture Bomb” and it contains “Collagen + Hyaluronic acid”. There’s a shampoo for repairing every problem a girl might be facing. Hanen Al Mansour was chosen as Sunsilk’s ambassador due to her stunning hair and growing popularity in the Middle East. She perfectly embodies the brand’s shine and strength image. The campaign uses an orange theme since Hanen is portrayed wearing a bright orange dress and the background is also pastel orange. Orange is an optimistic and uplifting color. It rejuvenates our spirit. Positive adjectives associated with orange include warmth, security, passion, fun, liveliness, joyfulness, and happiness. Want to know more? Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to unveil this campaign and even more!