In this technological age of advancement, video streaming services are constantly progressing and competing fiercely, STARZPLAY, a leading global media and entertainment company, produces and distributes premium streaming content to audiences worldwide through subscription television platforms offering a competitive service, providing thousands of TV show episodes and movies, in addition to its enticing original content, the broadcast features award-winning titles, enriching your streaming library with a diverse collection of films. In its latest out-of-home advertising campaign, which launched in the second week of July, STARZPLAY has taken over digital screens, captivating passersby with a showcase of its latest streaming shows the advertisement highlights year-round UFC coverage, the highly anticipated episodes of season four of Snowpiercer exclusively on STARZPLAY, and the epic launch of the series Those About To Die. Additionally, the screens promote the Italian league, appealing to sports enthusiasts, the logo is prominently displayed alongside the tagline, “Your Destination to Entertainment and Sports,” reinforcing its position as a premier streaming service. Bearing in mind that Starzplay's choice to market its original content through outdoor advertising is a smart strategy to attract a broad audience, by focusing on showcasing its high-quality original content in prominent public spaces, the platform effectively reinforces its presence and draws in new subscribers.
