In 2024, Andalusian design is gaining significant popularity in Egypt. Known for its intricate tile work, elegant arches, and lush courtyards, this style is increasingly sought after for its blend of historical charm and modern luxury, making it a top choice for high-end developments. The series of out-of-home advertisements for The 8 New Zayed campaign by El Gabry Developments are strategically positioned along major roads, targeting commuters and drivers with high visibility. The visual elements emphasize the modern and luxurious design of The 8 New Zayed, showcasing its architectural appeal. The billboards consistently use high-quality images of the development, reinforcing the brand’s commitment to excellence. Color psychology plays a crucial role. The use of light colors, particularly white and light blue, conveys elegance, sophistication, and tranquility. Green elements suggest growth and harmony, aligning with the luxurious lifestyle The 8 New Zayed promises. The ad message highlights key selling points like 5% down payment and 10 years installment, attracting buyers looking for favorable terms. El Gabry Developments' logo reinforces brand credibility. The call to action, with the contact number invites inquiries. Overall, this OOH campaign effectively uses modern design, strategic color choices, and clear messaging to attract and engage potential customers, positioning The 8 New Zayed as a desirable residential destination. The previous OOH appearance introduced the payment plan for The 8 New Zayed Extension. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
