Mall of Egypt stands out with padel, bowling, and ice skating under one roof, offering a unique entertainment experience. Outdoor advertising now highlights Mehwar Plaza by Namaa Al Khaleej Developments as another rare destination in West Cairo, providing these exceptional activities and ensuring visitors have an unforgettable time. The Mehwar Plaza out-of-home advertising campaign effectively captures attention with high-quality, vibrant images. These visuals prominently feature the Mehwar Plaza logo, lifestyle visuals, and new offerings. Families enjoying activities evoke a sense of community and fun, while modern architectural images highlight the sleek design of Mehwar Plaza. Icons representing padel, bowling, and ice skating showcase the diverse recreational options available. The color scheme plays a crucial role in the campaign’s effectiveness. Blue dominates the palette, signifying trust, reliability, and professionalism, suitable for building a dependable brand image. White is used for text and highlights, providing contrast and clarity. Purple and pink accents add a touch of sophistication and creativity, appealing to a broad audience. Each street advertising includes a clear call to action with a visible hotline number and partner logos, encouraging immediate contact and further engagement. The engaging visuals indirectly invite people to imagine themselves enjoying the facilities. The previous advertisement for Mehwar Plaza announced the launch of a new phase, marking the developer’s ongoing efforts to promote their unique offerings. The current campaign continues this momentum, ensuring Mehwar Plaza remains a top destination in West Cairo. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence
