Etisalat e& recently launched a DOOH advertising campaign across Dubai and Sharjah in the United Arab Emirates. This multi-format campaign utilizes digital screens and bridge billboards to showcase and promote Etisalat e&’s latest offers online. The campaign was launched during the second week of July 2024 following the pioneering telecommunication brand’s previous OOH during June 2024. The campaign uses the main tagline “Get a FREE eSIM instantly online with UAE Pass”, encouraging audiences to “Download e& UAE app”. The eSIM gives users the opportunity to experience the future of wireless connection without a physical SIM card, and easily activate a digital SIM through their phone or watch. This embedded SIM eliminates the need for a physical card, giving consumers more room for their favorite apps and memories. This is considered a limited-time promotion that people can start using without visiting any store. Some of the advantages of switching to eSIM would be having multiple numbers in one device, effortless global connectivity, and maximizing device space. The ad prominently displays Etisalat e&’s logo throughout the campaign while it also shows the “5G” icon along with the phrase “Online Exclusive''. The visual also portrays hands holding a smartphone open to the eSIM app. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
