Latifa, the beloved Tunisian pop sensation, is back in the spotlight with her highly anticipated new album, Mafesh Mamnoua. that's about to entertain all Egypt's ears! Just six years after her successful Vodafone campaign. The new billboard features Latifa's radiant presence in a stunning pink and fuchsia ensemble, showcasing the singer's name prominently alongside the album title and the names of the production houses involved, including Latisol, Twist Music, Etisalat &, and Qanawat Music. The choice of the color pink for this campaign is a strategic move, as it is a striking and attention-grabbing shade that instantly captures the viewer's interest. This vibrant palette not only complements Latifa's elegant and feminine appearance but also aligns with the overall branding of the album. The warm tones and flowing fabric of her dress further enhance the sense of warmth and energy that the campaign aims to convey. The warm tones and flowing fabric of her dress further enhance the sense of warmth and energy that the campaign aims to convey. From a marketing perspective, the use of pink is a powerful choice, as it is a color that is often associated with femininity, romance, and creativity – all of which are integral to Latifa's persona and the music she creates. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
