Dubai's skyline has a new addition, and it's Meraas’ new DOOH campaign. A leading real estate developer in the UAE, Meraas is promoting Verve City Walk, their luxurious residential project, after their last OOH campaign. Meraas is known for its commitment to creating innovative and luxurious living spaces, and they stole the title of Verve being the only high-rise landmark in the area. The billboards feature the tagline EXPERIENCE EVERY ELEMENT OF URBAN LIVING in bold lettering, setting the stage for their lifestyle experience. They also add, “A NEW COLLECTION OF EXQUISITE RESIDENCES AT City Walk. The use of exquisite hints at the high-end nature of the residences, while the gorgeous architecture and view allows viewers to imagine their own perfect home within Verve City Walk. Meraas keeps focusing on highlighting their prime location at City Walk, due to its immense convenience and well-known name. This campaign took place in the second week of July on Dubai’s digital screens.
