Building on the success of its September 2023 campaign, La Roche-Posay continues to promote its skincare and sun protection products through outdoor advertising. Their Anthelios UVMune 400 SPF50+ sunscreen, a dermatologist-recommended top-tier brand, offers superior protection against both UVA and UVB rays. This comprehensive defense shields skin from sunburn, premature aging, and skin cancer risks. La Roche-Posay’s OOH campaign for its skincare and sun protection sunscreen is prominently displayed on billboards along major highways. This strategic placement targets a wide audience and positions the cosmetics brand as a premium brand in the Egyptian market. The visuals use blue backgrounds displaying two different sizes and packaging of the “Anthelios UVMune 400 SPF50+”, using the taglines “New Filter Mexoryl 400” and “More Protection From Harmful Sun Rays”. Clinical studies conducted under strict dermatological supervision on individuals with various skin tones have demonstrated the effectiveness of the product. Consumer feedback confirms immediate visible results, with 94.6% reporting increased skin comfort after use. For additional information about the Cosmetics & Personal Care campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.