Persil, the first self-acting detergent, has consistently set the pace to serve society's evolving needs by combining innovation with reliability and continuity. Their latest offering, Persil Shampoo is specially formulated to replenish and protect colors, ensuring colored clothing retains its vibrant beauty and adds shine. Additionally, it provides a pleasant and long-lasting fragrance that lingers well beyond the wash. The colorful and stand-out advertisement is designed to create a significant impact to reach a broader audience and boost brand awareness. The bright purple billboards prominently display the red bottle of Persil Color Shampoo, with the bold tagline, Renews All Your Colorful Clothes, sprawled across the front. The ad features abaya, jeans, and a shirt to highlight that the shampoo suits all types of apparel. In the second week of July, Persil campaign made its striking appearance on Dubai's main roads, utilizing traditional hoardings and dynamic digital screens as advertising mediums to capture the attention of countless commuters and passersby, successfully reaching a wide audience with the campaign's message.
