After their last OOH appearance, Citizens School has popped up on Dubai’s OOH scene with a new billboard campaign in the educational sector. This time, they’re promoting their open admissions and unique educational approach that blends traditional learning with an entrepreneurial spirit. The eye-catching campaign features a vibrant orange and white color scheme alongside images of smiling children. The use of bright colors and images of children creates a welcoming and positive atmosphere, making the billboards stand out from the often-crowded Dubai cityscape. This approach is likely to resonate with parents looking for a nurturing and stimulating environment for their children's education. The billboards carry a clear and concise message: Admissions Open. This straightforward statement lets parents know that Citizens School is welcoming new students. The tagline, Where Education Meets Entrepreneurship, adds another layer of information, hinting at the school's innovative curriculum that fosters creativity, resourcefulness, and business acumen in young minds. This campaign effectively targets parents seeking an education that goes beyond rote memorization. By showcasing a fun and engaging environment alongside the entrepreneurial focus, Citizens School positions itself as an attractive option for parents who want their children to be well-rounded individuals. This campaign landed in the second week of July on Dubai’s hoardings.