Installment plans have proven highly successful in Egypt's real estate sector, especially after the 2011 revolution, during economic reforms in 2016, the development of new urban communities, and the post-pandemic recovery. These flexible payment options have made property ownership more accessible, stabilizing and boosting market demand during challenging times. The billboard campaign for Eagles Development features prominent advertisements along a major roadway. The ads showcase the VIA Residence with the following key messages: 0% Down Payment and 10 Years Payment Plan. The OOH have a symmetrical layout, with a central image of the VIA Residence flanked by key selling points. High-resolution images showcase a modern, attractive, and serene living environment, helping potential buyers visualize the offered lifestyle. The dominant blue color represents trust, dependability, and security, aligning with the message of a stable investment opportunity. White text enhances readability, while red draws attention to critical points like 0% Down Payment and 10 Years Payment Plan. Green in the imagery symbolizes growth and harmony. The primary messages focus on the financial benefits of purchasing property with Eagles Development: no down payment and a long-term, manageable payment plan. The outdoor campaign includes a clear call to action with a phone number for potential customers to contact Eagles Development, encouraging immediate interaction. Strategically placed along a busy roadway, the billboards ensure high visibility and engagement. This effective campaign utilizes visual design principles, color psychology, and clear messaging to attract and engage potential buyers in the real estate sector. The Space Turns into Stories OOH campaign for VIA Residence marks Eagles Development's previous appearance. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign
